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Bonuses are like gravy when you are selling ebooks or other information products. People demand value, especially with information products, and including bonuses is a great way to add value to your product.

Your readers want to know that your ebook will deliver on its promises; they want great results and a product that works. Readers are naturally mistrustful of overblown claims, and want to be reassured - if they don’t trust in the value of your products, they won’t buy. You can overcome this tendency by including valuable bonus material, especially when the bonus material is worth more than the ebook itself.

You’ve already worked hard to write your PDF ebooks. Don’t stop there - search out great bonus material and include it for free. That’s right, I said free! Your customers will be thrilled by the value, which leads to higher sales and more money in your pocket.

There are all sorts of bonuses you can add, including videos, free reports, other e-books, audio recordings : the only limit is your imagination. As a general rule of thumb, when selling digital products, you should include digital bonuses. When customers purchase your PDF e-book or site membership, it doesn’t make sense to ship a physical product - it’s complicated, and adds to the costs of your product. However, if you are selling (and shipping) a physical product, then physical bonuses are a logical choice.

So where can you find quality bonus material at little or no cost to you?

The first place to find killer bonuses is do a Google search for free ebooks on your topic. Just go to Google and type in “your topic free ebook”. For example, I typed in “asthma free ebook” and found several ebooks other people had written. And they wanted me to share with others virally.

Before sharing an ebook with others, make sure you read the permission statement to see if you are allowed to share, and under what conditions. With most free ebooks, you are permitted to share, but not sell, the product. That lets you include the ebook as a bonus to encourage sales of your information product.

You can also find great bonuses by searching online directories. By doing a search for “article directories”, you can find thousands of online articles which may be added free as a bonus for your customers. Make sure that the author gets credit, including a brief bio and contact information at the bottom of the article. Two of my favorite sites include www.ezinearticles.com and www.articlecity.com, great sources for bonus material.

Collect a series of ten or more articles, and bundle them together. Use them to create a special report for your customers - you can even customize these reports by adding a brief commentary at the end.

Use these three methods to find great bonuses to add to your ebook or other information products. These bonuses are the key to driving sales, adding value and increasing your profits. Check back with us often - more articles on finding killer bonuses are coming soon!