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Pens are small, fairly inexpensive but in respect to using them for gifts they don’t get thrown away till they have been fully used, giving them a life of 1 or 2 months depending on usage. Because of this versatility they are a perfect gift. Nowadays, black ballpoint pens are the most common ink color; many pen producers would attest to that. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising and market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen. Amongst sales people and office workers, black ballpoint pens are the most preferred. Blue is next in line in popularity. If you are a party-hire company or childrens wear business you may consider some more interesting colors such as pink or orange but you may lose out a little on usability. After all you are giving a very practical gift so it may be better to stick with blue of black ink. When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals. On the pen’s body, you should first focus on company information you want to add, before considering the design of the body next. If you do not do this, you may end up with a wonderful physical design that has no space for the information you want to add. This would defeat your advertising purpose completely. Quality looking pens will be preferred by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Don’t use cheap pen interiors either. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate the bad experience easily with your company. They will end with a bad impression of your company. Good suppliers of corporate gifts should allow you to buy pens in numbers you need, in addition to the design concept of the pen body & its quality aspects we discussed. Learn how Pen can raise your marketing today. See us to get some essential Corporate Giftideas. categories: advertising,printing,marketing,business,corporate gifts,banner printing,corporate gift ideas,corporate promotional gifts,marketing ideas,marketing,business,ideas,screen printing |
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