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A search engine results page, or SERP, is one of the most visited pages on the internet. By some estimates more than 70% of internet sessions visit a SERP at least once. As important as popular as these page are many people do not fully understand what they are and what the various listings represent.

A SERP is the page that Google, or any other search engine, returns after a searcher enters a query. The results page is the reason web surfers use search engines to begin with, its how searchers locate the sites they visit.

Whether you are a marketer with a site online or an avid internet user knowing about Search Engine Result Pages and what they represent is important. A business owners comprehension of how to secure a listing on the SERPs of widely used keywords can be useful to expand your business and obtain clients. As an internet user knowing what the SERPs are can make it easier to make better choices about which websites to use.

There are lots of varied search engines in use presently and many have different design aspects yet the majority have the same vital components. Every one returns sites in response to keyword searches.

The returned websites are most often websites but increasingly search portals are listing videos, podcasts, as well as alternative types of online resources. When looking at a SERP the returned listings can normally be categorized into 2 main categories; paid listings and free listings.

Depending on the search engines the returned sites could look different, but their fundamental quality is how the are ranked. Paid listings are ranked primarily by how much is being paid to the engine, organic results are listed in the order of relevance as decided by the search sites without any consideration for payment.

To put it simply the paid listings can be had for websites willing to pay the search sites and being ranked within the organic listings requires being found organically by the search portal listing algorithm.

The two types of listings are useful for different uses. A thorough understanding of both is the best way to make sure you can totally utilize the potential of search portals, whether as a marketing service or information resource.

The author is knowledgeable about internet marketing and web technologies and has successfully helped many businesses make money online. Check out other articles on online business ideas such search engine optimization, banner advertising, hosting and social media.