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In the hectic world that we live in today, you’ll probably think that multi-tasking is a skill to be admired, something that’s even necessary! If that’s the case, then this article probably isn’t for you. True, there are times when there are just too many things to do and multi-tasking seems like the only way to get them done. But for the things that are really crucial, focus and concentration is the name of the game, particularly in business.

It’s a fact that a successful entrepreneur doesn’t multi-task.

Definitions first. Multi-tasking is defined as juggling two or more tasks at the same time in an attempt to finish as many tasks as you can in the least amount of time. Simply put, it is man’s ability to perform more than one activity at the same time.

A classic example involves writing an e-mail, answering a phone call, sipping your coffee, and “mouth-signaling” your incoming visitor to stay on the couch while you finish the call. That’s four tasks all at once. Amazing, right?

Multi-tasking isn’t all that bad, especially when the things you’re doing do not need any special attention. But you do have to remember that while you’re doing all these things, you won’t be able to take give critical eye on everything you do. This isn’t a good thing for a serious entrepreneur.

A successful entrepreneur needs concentration. For example, dealing with customers, especially face-to-face, requires your full attention. After all, people would not like it if you are taking to them while you are browsing your phone or checking your email.

The Switching Cost: What it Takes To Switch from One Task to Another

The “switching cost” has been discovered by experimental psychologists in their research. This means that every time you change tasks, you will expend four minutes each time to be able to reach your maximum productivity. Just think: doing four tasks a time would cost you an extra 16 minutes!

Given such a piece of information, would you still opt to multi-task? True, a serious entrepreneur like you has a lot of things on your plate. You sometimes wish you have more than 24 hours in a day.

Any serious entrepreneur would agree that they are more productive when they finish a task one at a time. Think of the advantages of doing such. You will surely get less stressed out since you have focused all your thoughts on one thing. As you tick off items from your to-do list one by one, you have lesser things on your mind. You know, this could even be the secret to become the most successful and most serious entrepreneur!