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Why do we hear the word marketing and it is such a turn off? It is instantly associated with selling which you want to avoid like the plague. Would you look forward to marketing if it was about creating meaningful relationships that allow you to be of service to others? First, become aware of your unconscious thoughts by writing down the answer to the following statement, “Marketing is …” Perhaps you associate it with a past experience such as a pushy person at the mall trying to sell you their cuticle buffer. Or maybe you resist learning new ways to promote your business because you dislike self-promotion. Do you prefer to fly solo and dislike being in partnership with others? It is critical to write down your present thoughts and feelings about marketing to create awareness in order to shift your future thinking. It is possible to enjoy reaching out and have fun attracting new clients if you do it in a way that you enjoy. Get rid of the words “I should” and be willing to create or try existing methods without resistance. Marketing is going out into the world and telling others how you can help them in an authentic, ethical manner. To illustrate the point, we will talk about Sue who is a graphic designer. She knows the value of a good logo and realizes it is a critical service she provides her clients. If Sue does her job well, the logo generates an immediate impression and gives an initial understanding about the business. The next logical step is to have Sue explain to her clients that logo design comes from her unique gift of taking vague ideas and translating them into concrete images. She gives time to her clients and carefully listens to get to know them on a deeper level, then combines that with her intuition about what is important to them. The product is a unique company logo. To find a unique position in the marketplace, Sue could become an expert in logo redesign. Sue could position herself as an expert by noticing what she enjoys doing more than anything and then defining that gift. As a natural result, creative flow happens and outreach becomes natural and fun! What steps could Sue take to get more business? 1. Provide a seminar on business card redesign at least one time per month. Sue would position herself as an expert, attract a few new customers and get to know the community members that could provide future referrals. 2. Write a paper on how a good logo benefits a business for her website or the local newspaper. 3. Schedule a telegathering or workshop on how to design a unique logo. 4. Offer to speak at a number of local businesses or the chamber of commerce about the benefits of a superior logo. 5. Attract new clients by offering a 30% off special for logo redesign for 60 days and then redesign her website to be consistent with the promotion. Client attraction and outreach can be exciting if you find 5 specific ways to do it that match your personality. You will benefit others by sharing your unique talent and serving their need. In turn, they will grow and experience a positive shift by getting to know you and your specific gift. Make it fun and easy for people to reach out and ask for your service. Become inspired to develop new ways to let yourself be known and share your gift with the world; your business will thrive! About the Author:
Regain your spare time while making money and triple your impact on your occupation and the world small occupation marketing, relationship-marketing and instantly receive weekly videos on working with joy while creating financial security occupation coaching, women entrepreneurs, selling my services
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Posts Tagged ‘business coaching’
Bring Out Your Gift For Marketing
Wednesday, March 25th, 2009Find Your Hidden Talent For Marketing
Saturday, March 21st, 2009| Scentsy | Flameless Candles | Wickless Candles |
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Do you dread going out and promoting your business? It marketing a word that brings up awful images of selling and feeling pressured? What if marketing could be something that you enjoyed because it was about forming new relationships where you served others. It is vital to know your impressions and unconscious thoughts. Write down the answers to the statement, “Marketing is…” Maybe a vision of a forceful woman in the department store cosmetic isle coming after you spraying pungent perfume pops into your head. Do you not like talking about yourself and your gifts? Perhaps you dislike being a member of a team and prefer to go into business by yourself so you can make all the decisions. It is vital to be aware of your present thoughts and feelings about marketing by writing them down to make room for a future shift in thinking. What if you looked forward to reaching out and getting new clients? It is possible to make it a joyful experience by removing resistance and stop saying the words “I should” with any marketing method. Marketing is venturing forth into the world and telling others how you can serve them in an authentic, value-based manner. Take the example of Sue, a graphic designer. She understands the importance of a great logo and knows it is a valuable service she gives her clients. When Sue does the job well, the logo gives customers an initial understanding of the business and leaves them with a visual impression. Taking it one step further, Sue is not only good at logo design but has a gift for translating big dreams and vague ideas into concrete images. She does this by careful listening, spending time with clients to get to know them and listening to her intuition about what is important to them. Sue then creates a logo that uniquely represents their company. To find a unique position in the marketplace, Sue could become an expert in logo redesign. Sue could position herself as an expert by noticing what she enjoys doing more than anything and then defining that gift. As a natural result, creative flow happens and outreach becomes natural and fun! How could Sue gain more customers? 1. Offer a monthly class on business card redesign. It would be a great way to get to know local people in her community for future referrals, naturally attract a few new clients and consistently command expert status. 2. Write an article on the importance of a good logo and put it on her website or send it to a local newspaper. 3. Give a workshop or form a teleclass about how to design a logo that stands out. 4. Speak at the local chamber of commerce about the importance of a well-designed logo. 5. Attract new clients by offering a 30% off special for logo redesign for 60 days and then redesign her website to be consistent with the promotion. Matching your 5 targeted outreach strategies to your personality makes marketing fun and allows you to reach many new clients. When they get to know you, those customers will benefit by receiving your unique talents and developing a relationship with you. Sharing your talents and following your passion also directly benefits you. Let people know where you are and how you can serve them. Create fun, inventive ways to reach out and let yourself be known! About the Author:
Recover your spare time while building wealth and multiply yourinfluenceon your business and the world small business marketing, relationship-marketing and instantly receive weekly videos on working with joy while creating financial security business coaching, women entrepreneurs, selling my services
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