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After a company has been in business for a while and begins to see success, they will start to contemplate taking the business public. Going public means the business will have stock and shareholders. There are a number of reasons why companies go public which is mainly due to the many benefits that come with such a high profile venture.

The following outlines the benefits of a business going public:

Increase Capital: By going public, a company will able to raise millions in capital. You can increase your business’s capital by selling stock on the open market. By implementing an Initial Public Offering (IPO), one can raise a significant amount of capital such as by selling stock and issuing bonds, for such business activities as increasing revenue, marketing, expanding, eliminating debt, research, business development, and increasing corporate diversity. Public companies have a greater valuation than private companies.

Liquidity: With an increase in its liquidity, the value of the public company will be higher because buyers and sellers are more able to engage in market participation. Going public allows a company to create a market for its stock. Liquidity can also provide an investor with more options such as increasing the diversity of their portfolio, makes it easier to buy and sell, and has a more adjustable asset allowance.

Mergers and Acquisitions: A publicly traded company can use their stocks as cash when acquiring or merging with other businesses. With the increase in its liquidity, it makes the business more attractive for mergers and acquisition proposals. It will increase the profile of the business and boost consumer confidence making it a good choice for other companies looking for new investment opportunities.

Increase Future Profitability and Sustainability: In order for a company to ensure its future as a thriving and financially stable business, it is essential to have access to new and future capital. Because on average an IPO can raise any where from $25 - 50M, going public will allow them to establish capital for the future. As well, they have the ability go back to the market to raise more capital when needed. Once public, the company will be seen as a safer investment risk, which will help in obtaining better financing terms when seeking loans.

Attract Top Employees: Because businesses are always competing for the most talented staff, offering stocks and stock options along with salary, gives that business a competitive edge. Providing stock as a reward for high productivity is often more economical than giving out cash bonuses.

Improve a Company’s Image: The image of a business is a key part of achieving success. Because public companies have higher profiles than private businesses, it helps with increasing sales, attracting more customers and establishing a loyal customer base, and acquiring long term business contracts. Publicizing the business along with a compelling marketing strategy will significantly help with the growth of the business. Over time the prestige of the company will increase as well as creating brand recognition.

A company that does not go public will often have a much more difficult time growing and expanding. A company with big ambitions will normally take their business public to take advantage of all of the opportunities available which will help them to succeed long term.

For more information about making an initial public offering, be sure to consult with the professionals. There are many things to consider on how to IPO properly and legally.