Posts Tagged ‘charity’

Charitable Donations - How Your Old Car Can Help Others

Wednesday, January 6th, 2010
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Donating cars to charities is something that has been done for well over a decade now, but it is still not as widely popular as it ideally should be.

By donating a car to charity, you are doing something genuinely kind, something that will make a positive difference to those in need. So long as a car is roadworthy, or just a little repair work away from being so, then it can be donated to charity. A car that is of little or no value to you can really make a big difference to the lives of those less fortunate than yourself.

Different charitable organizations do different things when you donate your car to charity, but there are three main options that will generally be available to the charity when a car is donated - all have substantial benefits.

Auctioning off the car and investing the profits into the development of their programs is one option. This is generally the preferred way of dealing with donated cars as charities always need more hard cash. Auction houses generally waive their fees for donated cars, and buyers are willing to pay a little extra, and so the final amount that goes to charity would be significantly more than they would get if you auctioned off the car yourself and just gave the money to a charity.

Other charities will use the cars donated to them for their members to perform charitable work, such as taking old or disabled members of the community out. Although the car may be old and not in pristine condition, as long as it runs and can get a person from point A to point B without any problems, it can provide a lifeline to someone who has a serious mobility issue.

The third option, which is generally only used if the car is beyond repair, is to pass it onto a car recycling scheme. This involves stripping a car of its valuable parts, and then selling them off, and selling the remaining shell of the car to a junkyard. A fair amount of money can be made from doing this, and you can be sure that, as it is a charitable organization involved, all the buyers will be as generous as possible.

When you donate car to charity, you can always ask the organization what they plan on doing with the vehicle. Most groups will be happy to tell you all the details of what they will do and how your donation will benefit others. If you do not care for their plans, you can always find a different organization to donate your car to.

So, should you happen to have a car that you feel you can do without, and you would like to make a real, positive difference to the lives of some people that are in need of a car, and would greatly appreciate it, then please put a little time and effort into donating your car to charity.

Next : Donate Car To Charity

A Millionaire’s Secret - Give A Piece Of Straw

Thursday, September 24th, 2009
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A millionaire created through giving!

There is an old historical Japanese tale about giving and it shows how we can receive the most extraordinary gifts when we’re giving and appreciative of what we already have.

Here is the story.

Once upon a time, there lived a young farmer of very modest means. Whatever he tried to do did not find fruition and he always remained penniless. He was completely broke without any money, without any food and with no relatives. So one night, totally despondent, he went to a temple and sat near the altar begging the Gods to show him a way.

“I have always been truthful and assiduous, but all my industry never resulted in anything good for me. What did I do wrong?”

He fell asleep near the altar just after he put the question. When he woke up in the morning, he saw in front of him one of the Gods he had seen in his dream, with a bright golden light around him. The God’s voice reverberated in his mind.

“After you wake up in the morning, value that which you have in your hand and keep giving it fully to others as you move forward,” the God told him.

The farmer woke up. He still had many questions jumping through his mind but he lifted himself up and tried to shake off the strangely vivid dream he just had. To his surprise, he saw a piece of straw in his hand. Maybe it was on his clothes after the long day of fieldwork.

He almost threw it away, but stopped short of doing it recollecting what God had said about it. He seated himself again and stared at the straw in his hand.

He sat for a while unable to comprehend what all that meant. He did not know how a piece of straw can turn out to be useful. Then he saw a wasp hovering around. After a while the wasp settled on one end of his straw. He caught it and with the help of a thread from his clothes, tied it to the straw. And with a wasp at the end of his straw, he went on his way.

He had gone a little way when he found a small boy and his mother coming towards him from the other end of the road. The boy was weeping. When he said hello to the boy, the child noticed the straw that the man had with a wasp at one end. He stopped his weeping and wanted to have the straw. The farmer was hesitant to give it but then he remembered that God had asked him to value what we owned and also give it to others profusely. So he gave the straw to the boy. The mother was relieved as the boy stopped crying when he got the straw and the wasp. In return she gave the man three tangerines.

The man continued on his way. After a while he started feeling hungry and wanted to eat one of the tangerines. But he stopped short of doing it and remembered that he had to gift things to others, not give it to himself.

As he went over a steep hill, he saw a merchant sitting down on the ground by a tree. Next to him was a wooden box. The farmer said hello to the merchant. He seemed to be exhausted. The merchant saw the tangerines in the farmer’s hand and asked if he minded giving him the tangerines. He said he was so thirsty.

The farmer was also equally thirsty as the day was hot and he had walked pretty long, still he gave all the three tangerines to the trader. The man ate all the three tangerines and felt fully energized. He felt very thankful to the farmer who was so kind. To show his gratitude, he opened the box that he had kept near him. The box contained several bolts of hand dyed silk. The trader took out one roll, gifted it to the farmer and left.

The farmer proceeded again through the same route. He finally found a rivulet from which he drank water and felt restored. He felt more energetic and comfortable and went on.

The farmer walked and walked not seeing anyone for a long time. He started to think that maybe this was it - his fortune. So, he decided to go to the nearby town to sell the fabric.

And just when he turned the corner, he saw a group of warriors. One of the warriors who seemed to be the leader was standing by a horse lying on the ground. The farmer heard the voice of the warrior talking to his followers.

“It does not appear that this horse would live much. We will have to leave it here. Nurse it well and catch up with me.” With this the leader jumped on to another horse and rode off, moving out of people’s sight.

The fighters who remained there conferred among themselves as to what to do. They had no interest in putting it to death but there was no other option. Finally one of them drew the sword.

The farmer quickly ran over to them and asked them to stop. He said he would like to look after the horse. He also offered the silk fabric to the warriors. They jumped at the offer and took off very quickly.

The farmer stood there with the horse that was in its death throes. He felt he might have got it all wrong and that he was not destined to be wealthy. Then he thought of the river that he had come across on the way.

He made his way to the river and once there stripped off his shirt and dipped it in water to be able to feed the horse. He made his way back to the horse again and fed it by squeezing out the water into its mouth. After the water trickled in for a while, the horse reacted and soon became conscious. The farmer was then able to pull it up and make it stand.

Once the horse could stand, the farmer was able to take it to the river. The horse drank directly from the river and the farmer also led it to the patches of grass nearby. Very soon the animal was rejuvenated.

The farmer now had a companion. They journeyed together, the horse in front, and the farmer panting behind to keep up with it. They traveled for miles in that manner. At last, as the sun was about to set, the animal came to a stop just in front of a rather big house. When the farmer drew alongside, the horse pushed him in the direction of the gate with its snout.

As the farmer approached the gate, the doors swung open and to his surprise, an old man appeared. The old man was rushing outside and was looking a little pale. He noticed the farmer and the horse standing by the gate.

The old man asked the farmer what it was that he needed. The farmer said that he wanted a place where he could sleep at night. The old man queried the farmer if he would mind looking after the house till his return as he had to leave for the nearby town on a pressing matter. He also said that it might take some time for him to return.

Since the old man appeared to be in a hurry, the farmer said that he can use the horse. The old man felt glad about the gesture and accepted the offer. He left with the horse but before he left told the farmer something strange.

“If I do not come back in three years’ time, this house belongs to you.”

As you perhaps inferred, the old man did not return.

So the farmer lived happily ever after in the old man’s big house with kind-hearted neighbours around and a land rich in good crops. He always kept in mind the rule that he should give to others what he had.

Thank you for going through this story. And what is the message that it contains?

Perhaps there is a secret to things. When we can turn the business of getting into the business of giving, our life gushes forward with greater plentitude. Still it might not be easy to incorporate into practical life this age old wisdom.

Here are some of the interesting distinctions we can find in this story :

* When we are willing to provide what others want, their value for it enhances more than when we are trying to ‘barter’ it (as mostly we hope to get something out of it) since they compare the price with what we expect for it and would obviously pay less.

* When we are not attached to the things we have, we often find that we attract better opportunities as we can let go of existing ones.

* When what life offers is not a bed of roses, instead of concentrating on the difficulty if we kept our attention on giving and sharing, life is sure to bring in good things later.

* When we try to ‘cash in’ what we have built up, thinking that “this is the best it gets”, because we think we may lose out it if we do not cash in now, our life’s growth often ends there. What if instead, we continued to be giving generously no matter what we owned or how physically wealthy we were or were not.

Giving is part of many successful people’s lives. When we give first, we have more chance of living a life of magnificence, ease and expansion.

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Consider The National Lotto As A Legitimate Charity Funding Idea

Tuesday, June 30th, 2009
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Unfortunately many charities fail to benefit from donations from the National lottery, with the small charities possibly missing out the most. However, today all need not be lost, as a different method of setting up a lottery funding project is now available.

Since 2005 some of the Premier League football clubs have been utilising this method to raise funds for parts of their business. Usually the money raised is used to fund the youth development side of the business where recruitment and coaching of new, up and coming players can be financed.

Charities are also now beginning to realise the potential of this new lottery fund raising idea, mainly because now they can offer their supporters real value for money rather than relying on them to contribute out of the goodness of their own hearts.

Twenty million people already enjoy playing the lottery in the UK, but now by clubbing together and still making a donation to their favoured charity, they can play with a much better chance of winning when compared to buying a single ticket.

Count up the number of supporters in your club or organisation. What is the result? Whatever the number, multiply it by four and that is the potential number of pounds (GBP) that your charity could be benefiting by on a regular basis. A kind of charity funding on autopilot. Below is a brief review of how it works.

Supporters join either a UK National Lotto syndicate or a Euro Millions lottery syndicate from your own unique lottery website with the charity name of your choice at the top. From here they can play for as long as they like, with at least one guaranteed matching number in every draw, for just five pounds a week, of which one pound goes to your charity by way of commission.

All winnings are divided equally between the syndicate members and distributed to members after each draw. No commission whatsoever is taken from winnings and the whole process is completed automatically online so that all the charity has to do, is to promote their website.

The company operating this unique International lottery system have been in business since 2002 and make no charge for registering your charity, club or organisation. They are also members of the UK Lotteries Council, which oversees lottery organisations within the United Kingdom.

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Drawer Drops and Diaper Drives

Monday, June 22nd, 2009
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It is about a half inch thick sheaf of bound pages and quite possibly, one of the best gifts my mother could ever give me. Translated from Hungarian to English, it is a collection of her own mother’s letters written to her and mailed from a refugee settlement in Salzburg in the late 1940’s. They are stories of family life under difficult circumstances, infused with hope and longing for an eldest daughter who had found a new life across the Atlantic. And intertwined with love and familial accounts, there were continual requests for basic goods that were unattainable in the ruins of Europe.

Antibiotics, sugar and shoes were among the expected enumerations of these letters’ requests. But one particular petition stood out for me, an item so commonplace in my life that I have never before given it a second thought. Her mother desperately needed elastic waistband material because the little children’s underwear was falling apart and she hoped to mend the articles.

This conjured a strong image in my mind that stays with me, a picture of my grandmother reaching for the mending the moment her daughter’s package arrived, conscientiously taking care of her little ones’ hidden needs. How many times have I sorted through my own growing family’s undergarments, sorting out the ones that were outgrown, still bright white and with lots of life left in them? Undergarments are not exactly a used clothing category that Goodwill makes shelf room for. And with the usual momentary guilt, I have tossed those undergarments.

Most of us think nothing of walking into a discount department store and chucking a package containing several pairs of simple undergarments into our baskets. The price is about as unexciting as the product itself, posing no hardship at the cash register. But now I am thinking that my definition of hardship is a very limited one and that there are many depths to this term that coexist in our own American communities.

After a little research, I have discovered that shelters, charities and relief organizations deeply appreciate donations of new underwear, baby diapers and adult incontinence products like adult diapers and pull-ups. It turns out that “out of sight, out of mind” applies to this particular area of clothing contributions. There is always an outstanding request for a supply of these items in unopened, new packaging at charitable organizations.

With that potent image of my grandmother’s particular request in mind, I think it would only be appropriate for me to organize a Diaper Dump or Drawer Drop. Privately, it would be in honor of that lifeline between she and her daughter. Publicly, it would raise awareness about an overlooked need in our own community, benefitting both givers and receivers.

Cotton underwear and disposable baby diaper contributions may initially appear to be the main focus of such an event but there are some other important elements to consider. The expense of both disposable baby diapers and adult diapers do not come under the umbrellas of the WIC , Medicare or food stamps programs. This often leaves an already strapped family in a deeper lurch over some basic necessities that cannot be ignored. Adult diapers and adult incontinence products may seem like an unusual component of a charity drive, but it is important to realize that adult diapers are a financial burden for many seniors living on the edge and family caregivers who already have a full plate of financial obligations.

Organizing this type of a donation event can be a lot of work but there is also a lot of community fun and spirit to be experienced. Once there is an established partnership with a charity that will be taking delivery of the results, publicizing the event is the next most important step. Posters and literature announcing the upcoming drive should be up at churches, clinics, schools and storefronts. These places all make excellent collection sites as well. A local radio station should be able to make free announcements as part of their public service and maybe even volunteer a personality to broadcast from the main collection site. Festivity offerings like a small petting zoo or rides in a firetruck can all add up to a big turnout.

If one wanted to kick things up a notch or two, in the words of a popular chef, a cocktail occasion celebrating the cause could be a ticketed event. Admission would also require the drop of donated undies or adult diapers at the door for a fun “Drop Your Drawers” evening. An evening like this has the promise of popular appeal and could easily become an annual event.

My mother, at eighteen years old and steadily paying back her trans Atlantic fare, would get off from a shift of emptying bedpans at a psychiatric hospital and pack a parcel of medicine, clothes and treats to ship back to Europe. Dutifully and lovingly tucked in among the hard earned goods, was a generous roll of elastic waistband material. It is a different time now but some unseen needs have not changed. We can certainly do something about that on our own home front.

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Becoming A Millionaire With A Piece Of Straw

Tuesday, June 16th, 2009
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A rich man born out of giving!

There is a Japanese folk tale about the power of giving and it exemplifies how we can get the most wonderful of gifts when we’re gifting things to others and are positive about what we have already got.

This is the folk tale.

Once upon a time, there was a poor young farmer. Everything he did in his life never seemed to produce any wealth for him. He was totally broke with no money, no family and no food. So one night he sneaked into a temple and sat by the altar and in desperation asked the Gods what he was supposed to do.

“I have always been sincere and industrious, but all my industriousness never became beneficial to me. Where have I gone wrong?”

He fell asleep near the altar just after he put the question. When he woke up in the morning, he saw in front of him one of the Gods he had seen in his dream, with a bright golden light around him. The God’s voice reverberated in his mind.

“After you wake up in the morning, value that which you have in your hand and keep giving it fully to others as you move forward,” the God told him.

The farmer was brimming with questions when he woke up but he tried to shake off his sleep and clear his mind of the strange but clear dream he had. However, he saw a bit of a straw in his hand. It must have remained on his clothes while he worked in his fields.

He was about to throw the straw away, but remembered what God had told him. Once again he sat down. Then he looked curiously at the bit of straw.

He sat still for a long time thinking what this meant. He had no clue why a piece of straw can be of any value to him. Then he saw a wasp flying around. It eventually landed on the tip of the straw. He caught the wasp and tied it to the straw with a piece of thread from his clothes. Now with a piece of straw with a flying wasp at the end, off he went on the path.

He had gone a little way when he found a small boy and his mother coming towards him from the other end of the road. The boy was weeping. When he said hello to the boy, the child noticed the straw that the man had with a wasp at one end. He stopped his weeping and wanted to have the straw. The farmer was hesitant to give it but then he remembered that God had asked him to value what we owned and also give it to others profusely. So he gave the straw to the boy. The mother was relieved as the boy stopped crying when he got the straw and the wasp. In return she gave the man three tangerines.

The farmer continued on. And as he walked, he began feeling a little hungry. He thought of eating the tangerines but he reminded himself it was about giving the gift to others, not to himself.

He had to climb a steep hill and there he saw a trader sitting on the earth under a tree. Near the man was a wooden box. The farmer wished the trader who seemed to be very tired. The trader saw the tangerines the farmer had and asked if he could have them. The trader said he was very thirsty.

The farmer was also equally thirsty as the day was hot and he had walked pretty long, still he gave all the three tangerines to the trader. The man ate all the three tangerines and felt fully energized. He felt very thankful to the farmer who was so kind. To show his gratitude, he opened the box that he had kept near him. The box contained several bolts of hand dyed silk. The trader took out one roll, gifted it to the farmer and left.

The farmer walked again and continued on the same path. After a while he found a river from which he drank water. He felt recharged. He went forward with more energy and a feeling of ease.

He walked for some more time but did not come across anyone else. He felt that the silk might be that which would bring him something good. So he chose to go to a town in the vicinity and trade the fabric.

But as soon as he turned the corner, he found a group of soldiers. One of them, who appeared to be the leader of the group, was standing near a horse that had fallen on the ground. The leader of the soldiers was saying something to the men of his group.

“This horse is not likely to live long. We will have to abandon it here. Just look after it and follow me.” Saying this, he climbed on to another horse and rode off and disappeared.

The fighters who remained there conferred among themselves as to what to do. They had no interest in putting it to death but there was no other option. Finally one of them drew the sword.

The farmer quickly ran over to them and asked them to stop. He said he would like to look after the horse. He also offered the silk fabric to the warriors. They jumped at the offer and took off very quickly.

With the dying horse by his side, the farmer just remained there. He wondered if he had done things wrongly and whether he would never become rich. Suddenly he remembered the river he had seen on the way.

He made his way to the river and once there stripped off his shirt and dipped it in water to be able to feed the horse. He made his way back to the horse again and fed it by squeezing out the water into its mouth. After the water trickled in for a while, the horse reacted and soon became conscious. The farmer was then able to pull it up and make it stand.

Once the horse was up the farmer was able to lead it to the river. The animal drank to its satisfaction and there was also green grass nearby that it could feed on. With both that the horse became fully recharged.

Now the farmer had a horse! They set off again together, this time the man had to run to keep up. The horse was actually leading the way. They ran together for miles. As the sun starting to go down, the horse finally stopped in front of a large house. As the farmer caught up, the horse pushed him with his nose to the entrance of the house.

When the farmer moved towards it, the gates opened and an old man came out of the house. The old man had dashed out of the house and he looked wan. He spotted the horse and the farmer, both just in front of the house.

The old man asked the farmer what he was doing. The farmer said he was looking for a place to stay the night. The old man said he was going to the town for an urgent matter. He asked the farmer if he minded looking after his house until he returned. He said he might not be able to come back for a little while.

Since the old man appeared to be in a hurry, the farmer said that he can use the horse. The old man felt glad about the gesture and accepted the offer. He left with the horse but before he left told the farmer something strange.

“If I am not back in three years, this house becomes yours.”

As you probably guessed, the old man never returned.

The farmer lived in the large house for the rest of his life with a land full of crops surrounded by kind neighbors happily ever after. But he never forgot to always give away the things he had.

Thank you for going through this story. And what is the message that it contains?

There is always a pattern to things. If the venture of getting can be converted into the venture of giving, our life would pour forth with greater profusion. But it may be a bit difficult to make this ancient wisdom a part of our lives.

Given below are the remarkable factors that we can glean from the story:

* When we give the things that others want, they usually value it more than we value it while when we are trying to ’sell’ something (because fundamentally, we want to get something from the deal), they compare the value with our asking price and try to pay less.

* When we are not attached to the things we have, we often find that we attract better opportunities as we can let go of existing ones.

* When we are down and out with the problems of life, instead of worrying about the negativities if we kept focus more on giving others and caring for them, life would surely bring glad tidings later.

* When we try to encash what we have created, believing that “this is the maximum it will bring”, as we think we might be the loser if it is not turned into cash, our life will stagnate. Instead of that, we should continue to give liberally whatever we have got and however wealthy we are or we are not.

Giving is part of many successful people’s lives. When we give first, we have more chance of living a life of magnificence, ease and expansion.

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Drop Your Drawers For Charity

Sunday, June 14th, 2009
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My mother gave me a gift this year. It was a bound and translated copy of her own mother’s letters to her, written and mailed from a refugee settlement in Salzburg in the late 1940’s. These letters were accounts of family happenings back in Europe and messages of love to a daughter who had pursued hope across the Atlantic, in Canada. Impossible to ignore, there were also requests for material goods to be sent back if her daughter’s new world prosperity would at all allow; requests that were indicators of the difficult living conditions in Europe’s rubble.

Many of the requests were ones I would have typically expected, given the history of the times: antibiotics, shoes, sugar and so on. But there was a dry good mentioned that caught me off guard. It was a petition for some elastic to sew into the younger children’s underwear which was wearing out. Certainly this was a mundane essential I would never have thought of.

How many pairs of my own children’s outgrown underwear have I jettisoned that were still bright white with plenty of stretch left in them? I have always done so with a measure of guilt but underwear just isn’t the kind of clothing the local thrift shop will redistribute. This makes the picture in my mind all the more poignant: My grandmother eagerly awaiting a package that would allow her to start sewing and take care of her little ones’ hidden needs.

Simple undergarments are readily available at places like Walmart in packs of five or six, at a price that does not seem like much of a hardship. But then that is not keeping in mind the various levels of hardship that can exist in our American communities. Our society has its barriers and veneers that keep a lot of people’s struggles below the average citizen’s radar. Underwear may not be as uncommon a concern as first thought.

I put some cursory research into the subject and have discovered that donations of new underwear and both baby diapers and adult diapers, are welcomed by shelters and charities. It seems I am not the only one who applies the “out of sight, out of mind” phenomenon to this clothing donation category. Charitable organizations always have a need for a supply of these items.

With that potent image of my grandmother’s particular request in mind, I think it would only be appropriate for me to organize a Diaper Dump or Drawer Drop. Privately, it would be in honor of that lifeline between she and her daughter. Publicly, it would raise awareness about an overlooked need in our own community, benefitting both givers and receivers.

Cotton underwear and disposable baby diaper contributions may initially appear to be the main focus of such an event but there are some other important elements to consider. The expense of both disposable baby diapers and adult diapers do not come under the umbrellas of the WIC , Medicare or food stamps programs. This often leaves an already strapped family in a deeper lurch over some basic necessities that cannot be ignored. Adult diapers and adult incontinence products may seem like an unusual component of a charity drive, but it is important to realize that adult diapers are a financial burden for many seniors living on the edge and family caregivers who already have a full plate of financial obligations.

The rules of organizing a Diaper Drive or Drawer Drop are open to possibility and imagination. After entering a partnership with a charity for the event, it is important to focus on publicity. Churches, fire departments, schools, clinics are all among the myriad places to approach about placing posters and possibly being drop off locations. A local radio station can announce the drive in its public service messages, maybe even send a local radio personality down to broadcast from your central collection location. Outdoor activities can feature as much entertainment volunteerism as you can muster, from balloon animal making to a chili cook-off.

If a quieter and more sophisticated event is more appealing to some crowds, a ticketed evening of wine and chocolate may be in order, requiring guests to also drop off of underwear and adult diapers to get in the door. Such a “Drop Your Drawers” evening has potential for many an annual repeat.

My mother, as an eighteen year old girl working overtime shifts of emptying bedpans and hauling soiled linens, packed many parcels with footwear, clothing and medicine for her far away loved ones. A roll of elastic waistband material was dutifully and carefully tucked into one such package. That was a different era. Although thankfully not on the same scale, there are some similar needs today on our own home front and we can certainly tackle an underwear drive.

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Fundraising by Direct Mail

Saturday, May 30th, 2009
Scentsy | Flameless Candles | Wickless Candles

A direct mail campaign is often the most cost effective way to reach many donors. Sending letters also is a simple way to raise money. There is no need to recruit, train, manage and motivate a large group of volunteers. A few talented individuals can run the entire operation. And you will find you will get a lot more volunteers to fold and stuff envelopes than to cold-call potential contributors. Thats not to say all one must do is write a letter, post or e-mail it, and wait for the returns.

What makes mail fundraising campaigns difficult is that they are one-sided. No allowance exists for a campaign worker to personally motivate prospects. The most enthusiastic letter simply cannot match the give-and-take between a skilled solicitor and an open-minded potential donor. Lacking aggressive salesmanship, only minimum gifts can be expected, no matter how well written the solicitation letter and enclosures may be.

Heres another angle to ponder. Assume that Im a small-donation prospect with some interest in your endeavors. Theres a good chance that Ill donate generously to your appeal if you knock on my door or phone because your enthusiasm and presentation will be hard to resist. And how many other organisations will solicit me in these ways? Very few. But send me a solicitation letter and you place your request in the midst of enormous competition for my same donation dollar. And because its a letter, I have little problem withstanding its impersonal nature. If your organisation is not among my very favorites, you wont receive a contribution of any consequence.

You see, although I think highly of your charity, I have a desk piled high with fundraising letters, from the best known national charities to all sorts of noteworthy sporting and local groups. I am saturated with mail appeals. After sorting through them and making my top-ranked selections, I find my charitable budget is about depleted. But I still care about your cause, so heres two bucks to show you my hearts in the right place.

With these factors as a downside, mail solicitations produce highly profitable income derived from small-gifts for organizations that plan and carry out meticulous programs. However, first-class mailing programs get extremely involved, both creatively and from a marketing standpoint. There are six elements to understand before considering a direct mail campaign:

1. Fundraising by mail is an ongoing component of annual fundraising programs. In capital campaigning, letter writing is a tool for wrapping up an appeal and giving thanks.

2. Ongoing mail appeals focus equally on retaining and upgrading present contributors while discovering and cultivating new prospects to make up for donors lost to attrition and to enlarge the group of donors. Present givers wont always be an available source of funding.

3. Donors via mail dont come free. Depending on the package, to obtain a new contributor, you can spend from $1.30 to $1.60 (or more) for each initial dollar raised from that person.

4. Mail programs are long-term propositions and instant financial rewards are very rare.

5. Be clear who you designate as a donor and who you label a prospect. Donors are people currently contributing to your campaign. Someone who gave you a gift two years ago or a person who once contributed a painting to your auction are prospects, not donors. Get used to thinking of three distinct groups: current donors, past donor prospects, and new prospects.

6. Some prospects have more interest in and knowledge about your organisation than others. Cultivated potential donors are first approached because they represent the highest rate of return. For instance, a past donor prospect is a better bet to send you a new donation than someone who once came to a special event that you held. The person who came to the special event is more likely to fund you than someone who never heard of your group.

In planning a full scale mail campaign, dont lose sight of the fundamental fundraising requirements. Make sure your project has compelling goals, high visibility, specific, attractive, and timely needs.

Additionally, make sure your group has start-up funds on hand for what can become a relatively large investment to get the program rolling. For example, depending on the scale of your operation, you might want to engage a letter shop or mail house to provide the many functions necessary to get your direct mail package to recipients. This is an expensive proposition.

Or you might opt to subscribe to an online software provider to help drive your mail program. Since the highest percentage of return comes from current contributors, they are the first group to target. If a goal is reachable by only contacting these people, expenses will be minimal and your problems will be solved. If thats not realistic, additional prospects who might fund your project would need to be reached. Thats fine so long as you realize that their percentage of return will be far less than supporters.

For instance, you send a letter to current donors and perhaps 30 percent of them respond with gifts. A letter sent to brand-new potential donors typically yields responses of around 0.5 percent to 2 percent. Until youve won over a new potential giver, dont expect relatively large donations. A return of 5 percent to 12 percent can be expected from present donors.

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Deal With Those Leftover Adult Diapers This Memorial Day

Sunday, May 17th, 2009
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Memorial Day weekend is the traditional time for spring yard sales in America. In addition to old TVs, spitoons, dusty end tables and mortar shell lamps, it is also the perfect time to deal with “leftover” adult diapers. My husband does not want me to sell our two partial packs of adult diapers in our front yard though; I think he is worried that our neighbors will think he is the one in our household who needed them. “Then why would we be selling them?”, I asked. “Because maybe I need really super absorbent ones now!”, he shot back. Unh hunh. Okay, so Memorial Day is also a great time to GIVE leftover adult diapers to a local charity. It can be a boost to you, as well as to the charity.

It is a mysterious business of how our attics and garages become stuffed so easily and how at the same time, divesting can be so complicated. Anyone who has run a yard sale knows that if done properly, the undertaking is quite a bit of work. No wonder it often takes going through a major life upset, such as moving or settling an estate, for people to get around to finally rolling up the overhead door and digging into the task. It is all the required decision making that knocks the wind out of most: Will I need this the moment I sell it?, How much is this thing really worth?, Where is the missing handle? and so on.

Our stuff is all jumbled up with the emotions and the people who were with us when that stuff came into our lives, way back when. Sometimes painful events are brought into sharp focus as we sift through all that stuff. We can even approach a particular pile, knowing that we’ll need to be careful… so the emotion of it all can be exhausting. But, Memorial Day is the perfectly appropriate time for all this emotional baggage to get some sunlight. Here’s another tip too: call a local charity and instead of selling all your stuff, give it to a good cause. This is perhaps the most appropriate thing you could do this Memorial Day weekend. Once you’ve arranged for the disposition of all your memorabilia, sit back and enjoy a relaxing afternoon with your favorite friends and family

And what about those cases (or partial cases) of adult diapers? Many might balk at putting adult diapers into their yard sale, but I’ve seen it done with varying degrees of grace: my neighbor simply slapped an index card on a partial case of adult diapers that said, “Grandpa’s in a better place now.”

Better yet, phone a local free clinic or a shelter ministry and you will find your inquiry warmly greeted. Adult diapers are a financial burden for many who need them; their cost not covered by Medicare provisions, nor many other programs. Benefit others with your gift this Memorial Day and remember to hang on to your tax deductible receipt!

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How to increase charity ratings

Sunday, April 26th, 2009
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Charity ratings are something so inconsistent that highly rated charities might easily find themselves outdone in rating by unknown ones that materialize out of nowhere. Charity Water is a representative though new sample of this. The power of the online medium and ingenuity are helping brand new charities to drive their ratings sky high. A charity that may not have any rating one day might be considered as one of the top of the chart charities by the New York Times the next day and their rating would then go through the roof in no time.

Because of the power the mass communication media have over the people, when a charity is in the good books of the media, it expands very quickly and manages to get a lot of charitable giving. By that same yardstick, when media do not have much interest in propping up a given charity, its rating also plummets in the same proportion.

Charity rating directory listings

With steadily rising distrust and morality guardians of charity being ever suspicious of charity problems like transgression, having pretty large amounts of money spent on the running of charities or mishandling of funds, listings of charity ratings are booming. It is real quaint that humanitarian institutions that are meant for giving others are under the watchful eye of charity watchdogs. The whole idea of benevolence is getting a bit problematical!

Givespot.com, Guidestar.org etc. are institutions that give a detailed list of charity ratings. The list of Givespot.com is known as GiveSpot 100 list, which gives a list of charities that are rated as the top 100. Then there are other institutions like charitynavigator.org which has a charity check systems and also gives a list of the Top Ten charities so that searching for a charity becomes easy. The biggest US charity directory is Guidestar.org and it offers a wide range of charity information some of which is available for free while some of the data require payment. In USA Better Business Bureau is also a charity directory that provides a list of non-profit institutions as well as commercial enterprises.

With enough charity rating guides, there is no data shortage for anyone who wants to get information on the 100 top charities, but what constitutes real rating is something different. What in reality makes a charity superior has nothing much to do with its ratings. There are characteristics that make an organization, whether charity based or otherwise, stand out from the rest.

Charity Ratings and trust in the public

A YouGov poll of 2005 stated that about 56 percent of the British population did not have a considerable amount of belief even in well known global charities like Oxfam and Save the Children. Even among the charities that had a good charity rating, only about 15 percent enjoyed the public’s belief in them.

Charity Critics’ Warnings are profuse

Belief in charities is at an all time low these days. Public can hardly be blamed for this. Charity watchdogs are ringing warning bells of charity institutions spending even up to 60% of the amount collected on overheads that include big salaries for managers so that very little remains for real charity giving.

It has been shown in recent studies that the expenses for raising funds in places like UK and Australia amount to about18% in the case of the former and 22% in the case of the latter. The corresponding amount in USA is about 30% according to the Association of Fundraising Professionals. These are without administrative expenses, which might be higher. This is a big issue with donors especially in situations like what happened in Singapore a few years ago when the issue fell under the media scanner. This sort of negative attraction leads to a reduction in charity giving which is definitely not a good sign.

Charity ratings mystery revealed

There is little difference between businesses and charities when it comes to attracting money. Their end use of the money is of course different, but their special secrets to attracting it in the first place are much the same.

In order to get the funds necessary for functioning, as well as to improve the charity ratings, there is only one assured way - make it tempting.

When we look at something and consider buying it, investing in it or connecting with it, we make an instant decision based on how attractive it is to us. If the level of attraction is high, we are highly interested and take action quickly and of course if low, we take our time or decide no.

Charity Water was exceptionally successful in getting media backing and good charity rating because of their appealing idea. The scheme of charging a good price for a bottle of charity water, and using the profits thereof for getting clean water to areas where it was not available, was a fascinating idea that appealed to all.

The factors that make Charity Water quite fascinating and promote its rating are the following.

* They have the perfect name - Charity Water that makes people easily respond to the obvious passion of the founder to the idea, and his eagerness to share it with others.

* The message and objective are clear, straightforward and singular - sell water and give water - Buy One Give One

* They gave importance to the solution and not to the problem. This is an assured way for any charity to get a good charity rating in the public’s eye. People by and large have no interest in being reminded of the miseries of life. They prefer to feel elated. So in this case when they know that their act, that of buying a bottle of water, can affect the lives of others positively, they are glad.

How to let Charity Ratings plummet in a second

The fastest way for a charity to lose its rating is by making itself less appealing by concentrating on the problem. People are hardly inclined to listen about all that negativity going on in the world. On the other hand, most people are ready to listen to sagas of vigour, eagerness, drive and dedication to fashion a better world.

All we have to do is see ourselves with our own kids and understand how we easily answer in the affirmative when they request for things in an eager and happy and excited way. But when they prefer to make their demands in a peevish or weepy way, we may tend to refuse.

The picture a charity projects would strongly affect its ratings. By projecting an arousing and motivating picture of itself it will be able to influence people well. Then people will be ready to give more in response.

Social Enterprise raises Charity Ratings and reduces Fundraising Problems

Social Enterprise is a new business paradigm that arose some time ago. This endeavour combines in it a commercial enterprise and charity. This has been initiated by those who are enthusiastic of solving social problems but are not satisfied with the pattern of charity organizations.

Many social entrepreneurs would never survive in traditional business because their ethical and moral values would always be in conflict with many of the business decisions made. Social Enterprise is a perfect arena for these very inspiring and valuable individuals who choose to use the business vehicle to effect social and global change. One of the most famous Social Entrepreneurs of course is Muhammad Yunus who was the first businessperson ever to be awarded the Nobel Peace prize in 2006.

A comparatively new global social venture, Buy1GIVE1, also known as B1G1 (Buy 1 Give 1), combines commercial activities with noble causes and charity organisations across the globe. Buy1GIVE1 has reduced the costs of administration and fundraising so completely that it is able to give away the whole of the funds it gets. It functions in a way quite similar to online enterprises like Kiva.org, which has been given support by Bill Clinton; Buy1GIVE1 is a substitute for the conventional style of direct giving to charities. Lots of people find them a more practical way for making donations while receiving valuable things in return.

Entrepreneurs, who are forever on the lookout for avenues to give in return to the society in effectual ways and to donate to beneficial charitable causes, realise the exemplary worth and strong marketing principles of organisations like Buy1GIVE1. Each and every sale that is made makes a change - not merely philanthropically. It makes a change with its strong impact as well, for every sale that is made becomes a poignant story that is an eye-opener. Buy1Give1 is a far cry from the commercial enterprises that might donate a million dollars to charity, for it lets the customers fully relish the joy of giving. The transaction-based giving of Buy1Give1 is a lesson in perfection.

Businesses like Buy1GIVE1 profile charities and it tends to be the charities or worthy causes as they call them, that are the most attractive that receive the most contributions. Intrinsically business owners understand the power of attraction and they tend to go with non-profit causes that have the best story rather than look at their direct rating. They intrinsically know that their customers will connect with a better story and not ever think about a charities rating.

Maple Muesli in Australia has partnered with Midday Meals in Mumbai, India. With every bag of muesli bought, a hungry child in India is fed. Midday Meals is a charity that feeds 125,000 Mumbai children every day for just US 30 cents per meal. The meals are provided in schools to keep kids off the streets and encourage learning while reducing begging and child abuse.

The company has managed to advertise the worthy cause of the charity Midday Meals in Australia. The inspiring story is continuously shared by Maple Muesli with all their buyers which has resulted in increased rating for the institution of Midday Meals in Mumbai, though all that the charity does is provide a daily lunch for those needy children. This is the era of Effective Giving - The sun has almost set on the Era of Plain Charity Donations.

A change is impending in the setting of the top 100 charities and would become visible in a few years as more novel and productive ways of charitable giving take shape. Nowadays only limited choices exist for making donations for charitable purposes. All the existing ones are not good enough to create enough difference.

Other methods of Charity Ratings

Some of the new and different ways to give are highlighted and rated in the table below. Charity Comparison Points

We have compared and rated a few well-known and less well-known charities and Social Enterprises on areas that are important to their donors.

THE SALVATION ARMY

ROUTE TO GIVING: DIRECT GIVING

The Salvation Army comes among the top 100 charities globally - contributions are made directly by both businesses as well as individuals.

TRANSPARENCY - B - Lack of transparency - Sum of money is contributed - but result is not fully measurable.

ADVANTAGE TO BUSINESS - C - Even a single donation to Salvation Army by a business might find mention in the press.

FUNDRAISING COSTS - B - Spends millions of dollars annually to raise funds.

DONOR’S CHOICE OF CHARITY - B - There are many charities and the contributors can decide to which one they would like to give directly.

POTENTIAL FOR REAL GLOBAL CHANGE - C- Nothing new to offer in terms of market change.

PRODUCT (RED)

PATH TO GIVING : MARKETING CAMPAIGN

Product (RED) is a brand licensed to collaborate with companies, and collect money for their Global Fund to Fight AIDS, Malaria and Tuberculosis in Africa

TRANSPARENCY - B - Lack of transparency - sum of money is contributed for every purchase - but result is not fully measurable.

BENEFIT FOR THE BUSINESS - A - Popular among business ventures as well as people as it is supported by charismatic personnel like Bono and Oprah Winfrey. Marketing results are however not fully traceable.

COSTS OF FUNDRAISING - C -Simply splurges money on advertising - it would be far better if that money is sent directly to Africa.

CONTRIBUTORS’CHOICE OF CHARITY - C - Partner businesses do not have much choice in the charities that receive their contributions - all are in Africa.

ABILITY FOR EFFECTING A CHANGE - B - All those who collaborate with Products (RED) are big enterprises and all the income is spent on Africa.

THE BODY SHOP

ROUTE TO GIVING: BUSINESS TRADE & GIVING

The Body Shop is involved in community trade to help economically backward countries and makes large donations to causes from the profit they generate.

OPENNESS - B - Not sufficiently open - Plenty of money is being collected - but the results are not always completely clear.

MARKETING VALUE TO BUSINESS - A-tve - Customers are happy to be involved in community trade and are motivated to buy more. Visibility could be a lot better.

EXPENSES FOR RAISING FUNDS - A - Costs are kept low - Business design is good enough to attract large contributions and further community trade.

DONORS’ CHOICE POTENTIALS - A - Ventures that donate has the option to decide in what way their donations are to be used.

ABILITY FOR EFFECTING A CHANGE - B - The ability of the business to give back to the society is good - still few make the required additional effort to press on for change.

LIVE EARTH

WAY TO GIVING: EVENT FUNDRAISING

Live Earth was a series of worldwide concerts held on 7 July 2007 that initiated a three-year campaign to combat climate change.

OPENNESS - F - Intelligent Giving had reported that the takings from the concert tickets sales were not accounted satisfactorily.

MARKETING VALUE TO BUSINESS - B - Business sponsors got good coverage - but it was only a one time event and it is not easy to test and measure results.

EXPENSES FOR RAISING FUNDS - C - Substantial sums were spent on promotion of an event which was considered a fiasco by many as it did not have any proper objectives.

CONTRIBUTORS’CHOICE OF CHARITY - C - Only three charities received funds.

PROMISE FOR GLOBAL CHANGE - C - Such events can be held just once or at the most once a year. The amount collected generally goes to better known charities.

Buy1GIVE1 (B1G1)

WAY TO GIVING: SOCIAL ENTERPRISE

B1G1 is a brand licensed to collaborate with any enterprise - uniting them with any cause across the globe. A fully comprehensive model.

OPENNESS - A - The one for one style of giving sees to it that the donors’ money reaches the specific cause that it is meant to help. Donors are provided information on how exactly their money is being utilised - how many kids were fed or how many trees were planted.

MARKETING VALUE TO BUSINESS - A+tve - Great marketing value because of:

* Calculable giving * Media interest * Effective stories * Person to person * Returning customers

FUNDRAISING COSTS - A+tve - Zero costs - B1G1 can take care of a charity’s fundraising needs including a large percentage of admin as well. 100% of funds received go to the charity.

CONTRIBUTORS’CHOICE OF CHARITY - A - Business givers can choose their charity project or elect to give to a charity cause such as food or education, etc.

PROMISE FOR GLOBAL CHANGE - A - Unlimited. If more and more businesses can collaborate with charities internationally, the prospects for real change is colossal.

You Would Think Giving away Money Would Be Easy!”

Giving away money appears simple on the face of it - it just involves pulling out notes or writing a cheque or punching in a credit card. But reality is a bit different. George Sores, who has donated billions to charity, insists that effective giving is a very complicated business. Underdeveloped nations receive a lot of money in aid year after year but the changes effected do not seem to be proportionate.

People make changes by asking probing questions about the problems they find in front of them. The winner of the Nobel Peace Prize, Mohammed Yunus, by his introduction of the new category of banking known as Microfinance has made groundbreaking achievements in solving social problems and is leading the way in showing how social enterprise and consumption of goods can positively change the world. Other such ideas worth emulating are that of Buy1GIVE1 or ‘Trade - Not Aid’ of The Body Shop. The overwhelming importance of social enterprise has to be fully appreciated.

Bill Gates, when asked how one can make a difference in the world, pointed to the Internet. Kiva.org and Buy1GIVE1 (www.b1g1.com) are organisations that add value to the giver. With Kiva.org, people can receive email journal updates from the business they have sponsored. This happens with Buy1GIVE1 as well. Businesses also get the added benefit of marketing stories to tell their customers: buy a laptop with us, and we give one computer to someone who cannot afford it.

Other ways to improve your Charity Ratings

Make sure that you have an open attitude, use the laptop effectively, and keep apart a little time to observe the novel and wonderful systems of charity that are being born. These function through the internet and are mostly network based.

The present situation is that if a venture is not allied online with global networks of good standing, it stands to lose quite a lot whatever its charity rating is, by tomorrow things are likely to change — completely.

There are more and more examples these days of companies rising up from nothing and being sold three years later for over a billion dollars. This was unheard of ten years ago. Today this is becoming a regular occurrence. All these new Internet companies are doing one thing - tapping into global networks or creating global networks.

Buy1GIVE1 (Buy One Give One)

Buy1GIVE1 is a comparatively new Social Enterprise established in 1997 by a Japanese lady named Masami Sato. Today any business globally can be a member of Buy1GIVE1. The membership fee for smaller enterprises is as low as $1 for a day. Contributions can also be as low as one cent on a sale made. Buy1GIVE1 is spearheading the Buy One Give One transaction-based giving global movement. For any enterprise or charity requirement, working jointly with Buy1GIVE1 is very simple. It is perfectly structured and accommodating enough to adjust to the requirements of its partners. An organisation can connect its products or services with any charity endeavour (Buy1GIVE1’s or their own) and each time a sale is made, the sale has to be recorded and the input paid at the end of a specific period. The amount can be sent through Buy1GIVE1 or directly to the concerned charity.

You are strongly advised to create lasting bonds with Buy1GIVE1 and also motivate your business associates to join Buy1GIVE1. It is a singular and wonderful organisation doing stupendous work and no one can afford to ignore it.

The dawn of a new age in charity giving

Companies that had no presence a few months ago are ravaging cyberspace with the echo of user acceptance. Services life Twitter , Facebook , MySpace , YouTube, NING and TipJoy are places you must have a presence in. Organisations like Change The Present, Kiva and companies like Buy1GIVE1 you should be building relationships with. These are all the new future and will all help maintain and build charity ratings. Today is a new opportunity to build a new future.

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