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We have all tried it - been infected with other peoples enthusiasm and decided to join an MLM or Network Marketing business. Plenty of money changed hands (out of mine and into others) and I embarked on a crusade of bombarding my friends and family.

Some time after, we might find that we have exhausted the contents of our address books and though some had joined, most had not and eventually the whole thing just dwindled to a distant memory. Meanwhile we get on with our real job and move on.

I put the whole sorry episode down to experience but incorrectly took from it that MLM businesses do not work. After some time I repaired the damage to my address book and all got back to normal again.

Does this sound familiar to you? I know that I am not the only one to go through this experience. It seems that over 96% of all MLM newbies have a very similar experience.

Then, I became involved in a standard non MLM business and after some time of trying this - I had some success and though not metioric, I did learn some things. The most valuable lesson was, my perspective had changed. When I got a second opportunity to try MLM again, this time I found myself willing and able to think outside of the box and it is this that made the difference.

I studied MLM and those that had been successful and those that had not and the results that I found were quite remarkable, to me at least.

I asked myself the question about the type of approach with most MLM businesses when compared with a standard one.

I came to the conclusion that an experienced business person tends to approach business from a different angle than those with no experience. An experienced hand will look at marketing, staffing, premises etc and they will pay for the services of Solicitors or Accountants and book keepers. They see if they themselves need further training and these are the elements that they invest their money on to maximise their potential. Of all of these areas, on of the most important is that of Marketing - where are they going to get new customers from and what constitutes the best customers.

Next I looked at MLM newbies - these people are usually ex or existing employees who have no knowledge or understanding about how a business should be run and so they invest in the wrong things. Some buy tons of product believing that their business is about selling as much of it as possible.

This brings me on to the next point that I would like to make - concentrating on the product. I found by studying how successful MLM business people worked, that this is the number one mistake made by MLM newbies. They get seduced into how good the vitamin supplement or brass cleaner is and they fail to realise where their key earnings potential is.

This was now getting exciting - I started to feel that I was onto something after all of this studying and that I was about to lift the lid on what the key components were to running a successful MLM business.

So our MLM newbie has been working hard converting all of his family and friends to customers - some have joined him and the others hide under the bed whenever he knocks on the door. Everyone in the whole system up and downline have done the same - what do you do now and where do you go next? .

Therefore, urgent action is needed - and this is usually where the purchasing of leads is the next step. This increases the money out and does give some activity but after some hard work trying to get people in, a typical positive response rate is around 2%. I truth, these new people are no different than those in the Family and Friends that were initially recruited and several months down the line, it is realised that the money spent on the marketing effort has not been replaced and you realize that this is not the way to become financially successful.

When I studied how the top 1% work, I realised that they do it much differently. They invest into their business by obtaining the right information. Most of that data costs money because it is valuable and it has usually been produced by the millionaires who were in this 1%.

I therefore invested in myself and spent less than I would have done on lists to obtain the information services. I therefore invested in elements which were necessary for my success - at least in my opinion. I downloaded books, articles and watched online videos and I realized that I had hit the golden seam - this was definitely it.

After considerable reading and watching, I realised that the way to approach MLM was to recruit other good MLM people who were facing the dilemma “how can I get really good people into my downline”. These people were who I wanted in my own downline. But they already had their own MLM opportunity that they were promoting so how was I going to do this?

Thankfully, this aspect was covered in the material that I had obtained and it only cost me a tiny amount (less than $50). It was clear to me, that I had to provide leadership and direction for my new team if I was going to operate in this way. I realised that if I were to offer new agents a clear and defined play as to how they could run their business and be successful, they would want to join me and I would become the ‘hunted’ instead of the ‘hunter’.

In a nutshell that is it - I was going to build a business where people sought me out and followed me not because of the MLM opportunity that I was working on at any one time, but because of who I was and how I would train them to do the same. As I had taken my lessons from one of the most successful MLM business people of all time, I was in good company and I was clear on how to follow in his footsteps.

I have now started to build a strong MLM team with my new MLM opportunity. The product or service itself is of secondary concern to me - but I now get contacts regularly and the frequency is slowly increasing. I am simply not too bothered if someone decides not to join me - if they are not 100% committed to becoming rich doing this, then I do not want them to join me anyway. So these people are vetted by me before I allow them into my team.

In my opinion, if one shows their downline true leadership and direction, then they will follow you and many others will be attracted to you because of this. If I come across someone who does not like my approach, then that is not a problem - they need me more than I need them so they can go and work with someone they like. I only want to work with people who are determined to succeed and to work smart in way that will benefit us both.

Thank you for reading my article and I hope that it has helped you to understand the secret recipe for success in an MLM business.

Alan Hill - MLM Business Champion