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Let me ask you a question. Have you ever wanted to get a simple message out on YouTube, but you were just too intimidated by the idea of video recording yourself?

I thought so. I feel that way too. I did a quick search on Google, and these are some of the issues that were raised when making a video for any purpose.

Right off the bat, I was told to buy the most expensive camera I could afford, since the quality of the video will suffer unless the camcorder is first rate.

The next thing I learned is that you have to have a tripod that costs at least $100 - $200 to insure it’ll be solid and firm enough not to wobble. I also learned you need a portable microphone and a “Lavaliere Microphone” (though I didn’t even know what that was).

Next, I was given TONS of advice on panning, zooming, editing, narration, composition, lighting - and even extensive information on how to sort and pack your equipment.

We haven’t even gotten to the question of memorization vs. cue cards, inflection, noise minimization, facial expression, and my personal favorite - STAGE FRIGHT.

All of this would make a lot of sense if you were re-making “Gone With The Wind”, but it’s way over the top if you’re just trying to explain or sell something.

If you’re like me, you understand the incredible power of YouTube and other video sites. You know that more and more internet traffic is video (52% as of this writing), and that if you want your message to get to the most pairs of eyes, you have to go video. The question some of you may be asking is: “How do I avoid all of that other nonsense mentioned above?”

That’s a great question. One thing you might consider is to buy some super expensive video editing software. Then, after slogging through a huge learning curve, you could create one of those artsy video “masterpieces” you sometimes see on YouTube. You know, with the clever messages fading in and out, or leaping in and out, or dancing around each other, all accompanied by synchronized music.

Or, if you think that all of the above is a bit much just to get a straightforward message across, then why not consider something called “text to video” software?

Never heard of it? Until recently, I hadn’t heard of it either. Actually, it’s been around for a little while. The idea is that you type or paste in some text and the software converts the text into audio speech. Nowadays, they’ve gotten pretty good at making it sound less robotic.

This type of program makes creating a video as simple as writing an email. When you consider that more and more people prefer watching and listening to a message, rather than reading words on a screen, you can see the value in this.

The one major issue to bear in mind though, is how the program handles video. My advice would be that when looking for a good text to video program, you should get one that produces a computerized image, rather than just flashing the words on the screen as they are being spoken. Viewers are more comfortable watching someone talk, then being forced to read along with the script.

Looking to find the best deal on a new text to video program? Go to Jennifer Gordon’s site VIDEOGOROUND.COM to find the best advice on NEW TEXT TO VIDEO SOFTWARE.