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Many people are looking for the fastest and cheapest way to make money at home online, and the most efficient way to achieve SEO optimization. The best way - known as “Keyword Targeting” and sometimes referred to as “Keyword Sniping”, is misunderstood.

Keyword targeting involves using keyword phrases of three or more words - called “long tail keywords” - to target the subject matter of the product being sold.

Yet many people also misunderstand how the term “long tail keywords” got its name. The name didn’t come from the fact that the phrases are long. It comes from a graph of search volume against phrase popularity.

Imagine a graph where low-to-high search volume is on the vertical scale and high-to-low phrase popularity is on the horizontal scale. On such a graph you’ll see that the most basic and popular one or two word keyword phrases have high popularity and high search volume (and TREMENDOUS competition). But the longer and more specific keyword phrases tend to have much lower popularity and much lower search volume (and much less competition).

Let’s take an example. The term “weight loss” is basic, extremely popular and nearly impossible to rank for on Google. That’s because it has 347 million competitors. As you lengthen the phrase - for example: “weight loss after pregnancy”, you find that as of this date there are only 43,600 competitors. If you go even further: “weight loss programs after pregnancy”, you find only 8 competitors.

If you were to place this trend on our imaginary graph, you would find that the broad, popular one or two word phrases would be at the very top. You would then see a very steep “suicide ski jump” type curved slope come down as the keyword phrases become narrower and more focused.

The term “long tail” keywords simply refers to the longer keyword phrases which form the “long tail” of the graph. They are critical to any attempt at making money quick on the Internet. Why? Because these kinds of phrases are very numerous, and each one has very little competition.

Of course, they each have far less search volume. But taken together, you can accumulate fairly decent search volume if you have enough of them together in your article marketing campaign. More importantly, you stand a fair chance of ranking on the first page of Google with some of them because the competition is so low.

So far, this has all been theoretical. The question is - does any of it really work? You will find that intuition and instinct, as well as experience will all be factors. But this is where most people misunderstand how to target.

You must understand that unless your phrase appears on the first page of Google - preferably above the fold - you will get ZERO traffic. In this regard, just calculating search volume versus competition isn’t enough. You also have to study the top ten competitors for each of your long tail phrases. For example, if each of the top ten has a Google PR of 4 or better and many high quality backlinks, you will find it very hard to get on that first page.

Those who are experienced in “keyword targeting” are able to do this. They can pick out the phrases that have a good balance of competition versus search volume, yet can compete for a slot in the top ten.

How do they do this? In a future article, I’ll explain the parameters and tools they use.

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