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Talking about certain intangibles that make for good business is popular amongst successful entrepreneurs. The intangibles are leadership, innovation, persistence and follow- through. I say this because I too, both passionately and frequently, speak of these things. Their importance goes without questioning. Each cannot be given, and consequently must be earned. Each is intrinsically valuable in and of itself, and may stand as a singular example of character. However, there is a single gift that is more enduring than each of these items. It endures because, in my opinion, it’s the single most valuable gift human beings can share with each other and can stand as the most rare. That gift is Trust. Trust is a rare bond in an age where celebration of “the self” is most prevalent. We are constantly pitched, marketed and sold things that are thought to appease our own cautions. There is nothing fundamentally wrong with this. We all deserve to live a life free from suffering, but I think most would agree that it is more than possible, and more enjoyable, that the comforts we enjoy should exist for mutual benefit. We can give someone a dollar, but it will soon be spent and migrate into the pocket of another. We can give flowers, but they too will one day wilt. We can give presents, compliments, advice and embrace one another in moments of despair. But to give another person the gift of your trust is a commodity over which no darkness, time passed, or circumstance can ever wither. Trust, like what we create in the Carbon Copy Pro community, allows us to walk taller, to face our troubles without fear and to triumph in the hour of greatest uncertainty. Trust requires great courage to be vulnerable and humble. Trust is the first step to love. Trust is the highest form of human motivation. It is well known, and spoken of, that time is precious, but I believe trust is more precious than time. Let us be reminded, the greatest gift to be given is always from within. Remember these things, for it will never be Yesterday. To communicate with Jay Kubassek, you may befriend him on Facebook here: Jay Kubassek’s Facebook |