| Scentsy | Flameless Candles | Wickless Candles |
It’s hard to find anyone who doesn’t understand the importance of effective advertising through the Web. However, it is hard to find people who actually understand how to effectively advertise themselves or their businesses online. One of the key parts of any online marketing campaign should involve the creation of a capture page that is designed to promote your business. However, with the prevalence of replicated pages, many people are becoming confused about whether custom capture pages or replicated pages are the better marketing choice. A capture page is basically a standalone page that you drive potential customers to though online ad campaigns and emails. For example, you might place a link to a specific capture page in an ad that appears in specific search engine results, or you might email potential customers a link to the landing site. Many people drive potential customers to a capture page, rather than their main site, because they can place very specific and targeted information on the capture site. For example, if you are running a campaign that has been designed to generate interest in several of your products, you could place all of the necessary information on a single page. If you were to send customers to your main site, they would probably have to spend quite some time looking around and searching for that information, which would result in a bad online experience for them. When designing your custom capture page, you need to ensure that it contains your branding and relevant keywords that describe your business. Additionally, the domain should be same or very similar to the domain that is used for your main website. This will help customers recognize the page as officially belonging to your business. A common practice that many people use in an effort to drive more traffic to their sites and improve their search engine rankings is to replicate their capture pages. These copies are then placed on multiple domains with a variety of keywords attached to each. You should avoid replicating your capture pages because search engines are now coming down on businesses who do this by demoting them in the search engine results. Also, it makes your business look unprofessional. Custom capture pages, in contrast, will be appreciated by your customers for their unique content and by search engines. Designing a custom capture page for each of your marketing campaigns is a great idea. It can help drive traffic to your site and inform potential customers about new products and services very efficiently. Also, it makes your company look very professional and your customers will appreciate the effort. Here is a professional service we have reviewed to be one of the most reputable for Lead Capture Page Design. With unique pages designed for your specific needs and product or services, Custom Capture Pages are most definitely the way to go for the winning edge against your competition |
Posts Tagged ‘search engine results’
How A Custom Capture Page Can Help Your Business
Friday, February 25th, 2011Knowing About Search Portals Is Vital for Earning Money On The Internet
Sunday, November 22nd, 2009| Scentsy | Flameless Candles | Wickless Candles |
A search engine results page, or SERP, is one of the most visited pages on the internet. By some estimates more than 70% of internet sessions visit a SERP at least once. As important as popular as these page are many people do not fully understand what they are and what the various listings represent. A SERP is the page that Google, or any other search engine, returns after a searcher enters a query. The results page is the reason web surfers use search engines to begin with, its how searchers locate the sites they visit. Whether you are a marketer with a site online or an avid internet user knowing about Search Engine Result Pages and what they represent is important. A business owners comprehension of how to secure a listing on the SERPs of widely used keywords can be useful to expand your business and obtain clients. As an internet user knowing what the SERPs are can make it easier to make better choices about which websites to use. There are lots of varied search engines in use presently and many have different design aspects yet the majority have the same vital components. Every one returns sites in response to keyword searches. The returned websites are most often websites but increasingly search portals are listing videos, podcasts, as well as alternative types of online resources. When looking at a SERP the returned listings can normally be categorized into 2 main categories; paid listings and free listings. Depending on the search engines the returned sites could look different, but their fundamental quality is how the are ranked. Paid listings are ranked primarily by how much is being paid to the engine, organic results are listed in the order of relevance as decided by the search sites without any consideration for payment. To put it simply the paid listings can be had for websites willing to pay the search sites and being ranked within the organic listings requires being found organically by the search portal listing algorithm. The two types of listings are useful for different uses. A thorough understanding of both is the best way to make sure you can totally utilize the potential of search portals, whether as a marketing service or information resource. The author is knowledgeable about internet marketing and web technologies and has successfully helped many businesses make money online. Check out other articles on online business ideas such search engine optimization, banner advertising, hosting and social media. |